CAC Calculator
Customer Acquisition Cost — spend per new customer.
See how it works
Watch a quick simulation of this tool in action — no file needed.
How to use CAC Calculator
Follow these steps — everything happens instantly in your browser.
- 1
Step 1. Enter total marketing spend for the period.
- 2
Step 2. Enter total sales spend (salaries, commissions, tools).
- 3
Step 3. Enter the number of new customers acquired.
- 4
Step 4. See CAC — your cost to acquire one customer.
Why use this tool
Private by design
All processing happens locally in your browser. Open DevTools → Network and you'll see zero file uploads. Ever.
Instant
No upload wait, no queue, no server round-trip. Results appear the moment you drop a file.
Free & unlimited
No accounts, no watermarks, no daily caps. Use it as many times as you like, forever.
Works everywhere
Desktop, tablet or phone — every tool is responsive and installable as a PWA for offline use.
Frequently asked questions
Everything you might want to know about cac calculator.
CLV Calculator (Customer Lifetime Value)
Estimate lifetime value per customer with LTV:CAC ratio.
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Return on Ad Spend — revenue earned per dollar of ads.
CPC Calculator
Cost per click, CPM, and CTR from ad spend and clicks.
Unit Economics Calculator
Per-unit LTV, CAC payback, and LTV:CAC ratio.